Posts Tagged ‘nonprofit’

09.29

Why Digital Prowess Matters.

By Deborah Mersino

If you identified with the tell-tale signs of poor design from my last post (e.g., clip art apples on your website), I’m hoping you breathed a sense of relief knowing you’re not alone.

The good news is proper design can – and will – create a positive ripple effect for good when aligned with brand positioning. Sage leaders who get support can watch their enrollment numbers, donations, conference registrations, and memberships rise along with their revenues.

Today, let’s move on and address the second of the “Five Common Marcom Mistakes” often made by educational associations and schools – a lack of digital prowess.

Keeping Up

It’s no wonder educational associations and schools struggle with digital prowess. Just 16 years ago, Google was still a dream. {Note: Hard to believe, isn’t it? Here’s hoping you at least rocked the piñata doodle.}

In the last decade, educators have started leveraging everything from whiteboards, apps, administrative software, and Skype to Google Docs, edmodo, blogging, and Twitter. They’re doing this amid dealing with Common Core, shorter schools years, funding disparities, and more.

Simultaneously, association and school leaders must now understand market segmentation, SEO, CMS, and online advertising analytics in a sophisticated manner worthy of new positions and respect. Content specialists, digital marketing managers, and front-end developers are now a requisite to success. Marketing execs should now be fully integrated with IT (perhaps even leading it, but that’s another post}.

Technology has transformed marketing communications; therefore, it’s not surprising many nonprofit and school leaders struggle to keep up with best practices and/or budget properly to achieve success in the new world order.

Just as an educator wouldn’t have a food vendor create his or her next rubric for a PBL project on whether Shakespeare lifted Romeo & Juliet, we shouldn’t expect volunteers and every nonprofit or school exec to know how to increase engagement via a website, an Instagram promotion, a digital show daily, and/or an online advertising campaign. It’s a science unto itself.

If you do nothing else this year besides clarify your brand, you’ll be wise to empower marketing communications staff and/or consultants with digital savvy to grow your organization’s digital footprint.

Remember, it’s okay if you can’t code, add a high-res logo to your Facebook page, monitor a Twitter back-channel, create a conference app, and/or know the difference between unique visitors and hits. It IS essential, though, that you have someone on your team who does.

Stay tuned for more. We’re just getting warmed up!

06.05

Registration Now Open: Ingeniosus Social Media Symposium, July 25, 2011

By Deborah Mersino

I’m delighted to share with you the details of the Ingeniosus Social Media Symposium, which will be held on Monday, July 25, 2011 at the Aloft Denver International Airport in Colorado.

The Ingeniosus Social Media Symposium has been developed especially for leaders who serve gifted and talented communities. Designed for national, state, and provincial nonprofit organizations, private gifted schools, summer camp programs, distance learning institutions, publishers, authors, and psychologists serving gifted, talented and creative learners and their families, the symposium is crafted to cover all aspects of social media today and is appropriate for executive directors, marketing executives, heads of schools, writers, educators, and counselors within the field.

Click here for a PDF file of the Ingeniosus Social Media Symposium – Brochure.

Remember, social media is not a fad, nor is it simply an item to check off your to-do list or have an intern focus on for a few hours each week. It’s a completely critical aspect of marketing communications today. It’s also one of the most cost-effective ways for individuals and organizations to engage constituents and ignite interest in their mission, products and/or services.

Join me in July for what’s sure to be a powerful educational gathering. Space will be limited, so don’t delay.